NFL Alumni × VerifyU
A 3-year deal to mint immutable VerifyU tokens for NFL Alumni past, present, and future.
The story
I led this partnership for Datavault alongside Billy Davis, a two-time Super Bowl champion (Cowboys, Ravens) and co-director of the NFL Alumni healthcare platform, with huge respect for Brad Edwards, CEO of the NFL Alumni Association, whose vision for the NFLA is genuinely special and something I really admire.
The output was a flagship 3-year agreement to commercialize VerifyU, the platform I founded inside EOS, across the NFL Alumni network. We're minting VerifyU credential tokens for alumni past, present, and future, and using Datavault's patented Information Data Exchange to power pre-negotiated smart contracts so alumni can legally and compliantly monetize their own NIL.
Beyond NIL, the partnership creates a Web 3.0 standard for connecting alumni immutably to their benefits, including an index of available benefits, career transition support, alumni connectivity, and encrypted identifying acoustic signals (ADIO®) to protect and identify members. Our economics are structured as a percentage-of-sales split with the NFLA, so the platform earns alongside the alumni.