Super Bowl LIX · DEA × NFL Alumni Health
Amplifying the DEA's 'One Pill Can Kill' campaign at Super Bowl LIX with ADIO® tones.
The story
I led this sub-deal inside the broader NFL Alumni partnership and presented on-site in New Orleans during Super Bowl LIX week. NFL Alumni Health teamed with the U.S. Drug Enforcement Administration to use Datavault's ADIO® tone technology to deliver real-time, geo-targeted public safety announcements for the DEA's 'One Pill Can Kill' fentanyl campaign.
We launched February 4th at Tulane University's Celia Scott Weatherhead School of Public Health and Tropical Medicine, then ran ADIO® tones through the Huddle for Health Symposium, interfacing directly with attendees, dynamically adjusting timing and frequency, and delivering health, wellness, and 'One Pill Can Kill' messaging in real time.
From there, ADIO® tones were integrated into broadcasts, live events, and digital signage at key Super Bowl venues and community locations, pushing direct-to-device DEA educational alerts about the dangers of fentanyl-laced counterfeit pills. Working with Billy Davis and the NFL Alumni Health team on something this consequential, on this stage, was one of the highlights of my time at Datavault.