Dream Bowl XIV · AT&T Stadium
Designing the player coin and esports trading cards, and running ADIO and DVHolo on the field at AT&T Stadium.
The story
Datavault AI sponsored Dream Bowl XIV at AT&T Stadium, and being part of the day was genuinely special. Watching athletes get the lights back on them in pursuit of their dreams was the part that mattered most. The resilience and ambition in that locker room is contagious.
On the creative side, I designed the 3D coin given to every player and the 3D esports trading cards issued to the teams. The cards rendered beautifully in-stadium on the player display units, and the coin became the keepsake artifact of the event.
Real talk, I disagree with how the coins were later spun out as meme coins. That wasn't the spirit the artwork was made in. I stand fully behind the art, the players, and the event itself, but the financialization layer that came after isn't something I'd have signed off on.
On the execution side, my main focus on game day was tech support for our ADIO and DVHolo products. Both turned out awesome. Seeing my work, including the coin, the cards, the ADIO ID on the videoboard, and the DVHolo unit on the concourse, deployed by our team inside AT&T Stadium was an honor.
Selected screens
Visual artifacts
